![]() ![]() I’m not sure about you, but my eyes struggle to differentiate between a projector with 35 trillion colors and one with only 20 trillion colors. 4K projectors power the visuals, which Cinemark advertises as having 35 trillion colors. Without a doubt, Cinemark XD provides oversized screens compared to the average theater. “Magnificent, 70-foot wall-to-wall surface” This way, you can decide whether it is worth spending a couple dollars more. Here, we will look at Cinemark’s claims and offer counter-points to each. If not, just try another theater next time! Cinemark Claims vs. Some viewers even resort to calling the theater and asking for audio and visual details.Ī better choice is to open your eyes and ears and decide whether or not the audio and visual meets your standards. Basically, IMAX established itself as the best, and then downgraded quality in most of their theaters without telling anybody.īeyond all of this, movie theaters are now using 2K projectors, 4K projectors, 70 mm projectors, or dual projectors without explicitly telling viewers which technology they are watching.Īll of this is to say that, unless you really take a deep dive into the particulars of your nearby movie theater, you won’t know exactly what you are watching. IMAX has taken some heat from purists for their “lie-MAX” theaters, which are basically a lower-quality and/or smaller screen digital version of film rather than the 70mm film on massive screens that made the IMAX theater the gold standard more than a decade ago. And regardless, the audio experience still lags behind that of 7.1 Dolby Atmos. ![]() For example, XD’s 11.1 surround sound compatible speakers aren’t really providing the intended experience of 11 channels unless you are watching one of the very, very few movies that was mixed in Auro 11.1 (*more on this below). However, the theaters also tend to be misleading in terms of whether or not their fancy technologies provide any benefit to the viewers. So, when XD claims to be 11.1 surround sound compatible, it is true that their sound system has 11 channels. Generally, the theaters are factually correct in their claims. Instead, every theater chain can make any claim they wish without any fear of it being debunked or disproven. Premium movie experiences aren’t like nutrition labels, which have a regulatory body overseeing and fact-checking their claims. A Note on “Premium Movie Theaters” in Generalīefore we discuss XD theaters, IMAX, RPX, 4DX, D-BOX, or Dolby Cinema, there is one thing you should know - advertising tactics of “premium movie theaters” are essentially the wild west. The only downside is that the tickets generally cost ~$2.50 more than the same ticket in a standard Cinemark theater. In the simplest terms, here is what separates Cinemark XD theaters from a standard movie theater: more comfortable reclining seats, a larger screen, and louder speakers. XD theaters have oversized screens that Cinemark advertises as “wall-to-wall” and “floor-to-ceiling.”Įarly XD theaters featured 7.1 surround sound, but most XD theaters have been upgraded to an 11.1-enabled surround sound as of 2022. The lawsuit was dropped after a settlement was reached, and IMAX and Cinemark XD are now two of the most popular premium theaters in the U.S. In fact, IMAX actually filed a lawsuit against Cinemark years ago, claiming that Cinemark XD had stolen trade secrets from IMAX and that XD is essentially a copy of IMAX. It does not store any personal data.What is an XD Movie? Is Cinemark XD Worth the Money? Cinemark XD is often compared to IMAX, which makes sense because the two theaters are similar in a number of ways. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. ![]() Necessary cookies are absolutely essential for the website to function properly. ![]()
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